With such a large following and platform, O’Reilly must be held accountable for his continual dissemination of harmful mistruths about Black communities. We can no longer let his advertisers silently stand by while O’Reilly makes dangerous and dehumanizing remarks again and again.

Stand with us in demanding advertisers turn their backs on Bill O'Reilly once and for all. More »

CURRENT CAMPAIGN

Tell the Academy: disclose your diversity numbers

The Academy of Motion Picture Arts and Sciences has a diversity problem; illuminating that problem is the first step. Demand they officially disclose their diversity numbers, and take substantive steps toward becoming a more inclusive organization. More »

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OUR MISSION

ColorOfChange.org is strengthening Black America's political voice. Using the Internet, we keep our members informed and give them ways to act on pressing issues facing Black people in America. We are united behind a simple, powerful pledge: we will do all we can to make sure all Americans are represented, served and protected — regardless of race or class. More »

RECENT NEWS

ColorOfChange ranked 6th on Fast Company's 50 Most Innovative Companies list

During the 11-day span between the Michael Brown and Eric Garner grand jury decisions late last year—both cases in which a white police officer killed an unarmed black man and was not criminally charged—more than 130,000 outraged citizens signed up with ColorOfChange.org. That cemented the organization, which uses Internet tools to advocate for the rights of black people, at the center of one of our era’s defining cultural movements. Rather than providing Rev. Jesse Jackson–style spokesmanship, ColorOfChange.org launches what it calls campaigns—petitions, images to share on social media, or boycotts—that users can partake in. Its causes span everything from education to media accountability. In response to Michael Brown’s death in Ferguson, Missouri, for example, it launched 15 campaigns that triggered 1 million responses. "In some ways [our success] is a recognition of the changing of the guard," says Rashad Robinson, the organization’s executive director. "People don’t want top-down organizing. People are not joiners in the same way they used to be. What they want is to move in and out of campaigns that matter to them." More »