- Mon 09 Dec, 2013Campaign Director (Rapid Response)More »
With over 900,000 members nationally, ColorOfChange is the nation's largest online Black political organization. Every day, we're growing in power and influence, and winning important real-world changes for Black folks and their allies. Now we're looking to add a senior leader to our deeply skilled team – a Campaign Director in charge of our rapid response campaigning. If you're an experienced online organizer who cares about winning and wants a leadership role in a dynamic team, we want to talk to you!
POSITION OVERVIEW:As the Campaign Director, you will report directly to the Executive Director, serve on the senior leadership team and play a vital role in achieving ColorOfChange's mission. Primarily, you will run the organization's rapid response campaigning – plucking campaign ideas out of the 24-hour news cycle and engaging our members at the speed of the Internet. So you'll need a nose for powerful campaigns, and exceptional online organizing skills to make those campaigns pop. Fast.
To succeed as Campaign Director, we've identified three areas of responsibility – roughly grouped into Campaigns, Technology and Communications.
- Live in the 24/7 news cycle. Monitor political and social events for their potential to become campaigns, and help foster a "news junkie" culture at ColorOfChange.
- Generate Campaigns. Be an idea fountain, constantly tossing out campaign ideas. Some will be decent, some will be downright crazy, some will be gamechangingly awesome – and you'll have the judgment to know which is which.
- Strategize. Develop campaign plans with strong theories of change, using both proven and experimental online and offline tactics, but ...
- Iterate. ... constantly revise your plans in response to real-world developments. Flexibility is your middle name.
- Manage people and projects. Oversee external consultants, on-the-ground organizers, relationships with movement partners, and project teams within the staff.
- Evaluate. Is it working? Rigorously analyze data, report out on the impact of our campaigns, and learn, learn, learn.
- Innovate. Experiment with creative ways of leveraging technology to make good things happen; and know how to measure what "good" means.
- Use our tools. Adeptly use our suite of online organizing tools (ActionKit) to stage email blasts, landing pages, donation pages, etc. Basic familiarity with HTML or CSS is important.
- Manage tech projects. Including scoping and spec'ing out web tools. You don't need to be an engineer, but you'll need to speak geek.
- Write. Create powerful, persuasive and poppy emails, blog posts, op-eds, text messages, press releases, etc. If the pen is mightier than the sword, your pen must be mighty indeed.
- Make headlines. Have the skills and instincts to make campaigns newsworthy and generate press coverage to help them win.
- Sum it up.Quickly synthesize information and communicate it back out to multiple audiences – members, staff, allies, etc.
QUALIFICATIONS:The ideal candidate should have a proven knack for online and offline campaigning: the ability to spot a moment, the willingness to go after any target, and the determination to keep pushing, even in the face of long odds. Specific qualifications include:
- At least five years relevant campaigning experience, in areas such as online advocacy, list building, rapid response and online fundraising.
- Exceptional skill at writing for online action: subject lines, emails, social media posts.
- A track record of winning campaigns; not all, but at least some good ones.
- Experience editing and providing feedback to others.
- Experience/interest working on racial justice and progressive issues.
- High comfort level with technology and emerging web platforms.
CONTACT: Interested applicants should email firstname.lastname@example.org with 1) a resume; and 2) a cover letter written in the form of a persuasive email blast, where ColorOfChange is the target, and hiring you is the action you want us to take. Keep it short and punchy, just like you would write an email blast.
For inquiries, please contact: