Our Mission

Color Of Change is the nation’s largest online racial justice organization.

We help people respond effectively to injustice in the world around us. As a national online force driven by over one million members, we move decision-makers in corporations and government to create a more human and less hostile world for Black people in America.

Our campaigns and initiatives win changes that matter. By designing strategies powerful enough to fight racism and injustice—in politics and culture, in the work place and the economy, in criminal justice and community life, and wherever they exist—we are changing both the written and unwritten rules of society. We mobilize our members to end practices and systems that unfairly hold Black people back, and champion solutions that move us all forward.

Until justice is real.

RACIAL JUSTICE: AN INTEGRATED APPROACH

The forces that shape our lives are interrelated. Racism cannot survive in one area without being reinforced by others. Racist policing requires racist media to keep going. Political inequality requires economic inequality to keep going. Unlivable wages require unchecked corporate power to keep going.

We design integrated strategies, capable of changing the written and unwritten rules of the many domains that shape our lives.

ECONOMIC JUSTICE

In the economy, racism takes the form of unfairly using the talent, labor and resources of Black people to profit anyone else but us. We see it in discriminatory workplace practices; predatory consumer products; cuts to investments in community infrastructure; and much more. 

We mobilize locally and nationally to increase momentum for changing these rules—ending exploitation and discrimination, and helping our communities build wealth and wellbeing. To succeed, we must change the media: ending portrayals of Black people that undermine our contributions, portray us inaccurately and dehumanize us. We must change the criminal justice system: ending the interruption of our personal and career growth through mass incarceration, and the drain on our communities through excessive ticketing and prison labor.

CRIMINAL JUSTICE

Far too many people profit from moving millions of Black people through our criminal justice system—corporations, politicians, prosecutors. Profit is the real crime: the system incentivizes perpetual racism. But to dismantle these profit incentives, we have to rewrite the rules of our media, democracy and economy, too. 

The media enable criminal justice profiteers: inaccurate, dehumanizing portrayals of Black people in news and entertainment feed the unfounded public demand for targeting Black people. Politicians enable them: consistently blaming society’s problems on Black people distracts us from tackling the real problems. Economic inequality enables them: disinvestment makes sustaining strong communities impossible. Political inequality enables them: outsized campaign contributions lead to bad decisions, instead of smart solutions. 

MEDIA JUSTICE

Media is content, and also technology. Media justice means ensuring fairness in the content we see. It’s also about protecting and expanding the ways we make our voices heard, and our rights as both consumers and employees in media industries.

We are working to create a more diverse, fair and human media landscape, fighting inaccurate and dehumanizing portrayals in news and entertainment that breed hostility toward Black people. We are also ensuring that emerging tech services—and the executives running them—do not replicate historic patterns of racial discrimination in employment, or allow their platforms to be used in service of hate and discrimination. We aim to secure an open and accessible Internet, so we can organize and leverage our voices on every issue.

POWER & VOICE

Without a voice, we have no power. Without power, we cannot be free. As Black people, we know we have power when politicians, corporate executives and other decision-makers are nervous about causing us harm, and make decisions that work for the benefit of all. 

To end racism anywhere, we must keep building our voice and power everywhere. We must build a movement together, strategically. That means challenging laws that limit our freedom to vote, instead of expanding it. It means holding elected officials and corporate leaders accountable, beyond elections. And it means helping Black communities leverage new technologies for supporting our leaders, and making change. We work to strengthen all the ways Black people can be heard, and heeded.

  • Economic Justice

  • Criminal Justice

  • Media Justice

  • Power & Voice

  • RACIAL JUSTICE: AN INTEGRATED APPROACH

    The forces that shape our lives are interrelated. Racism cannot survive in one area without being reinforced by others. Racist policing requires racist media to keep going. Political inequality requires economic inequality to keep going. Unlivable wages require unchecked corporate power to keep going.

    We design integrated strategies, capable of changing the written and unwritten rules of the many domains that shape our lives.

    ECONOMIC JUSTICE

    In the economy, racism takes the form of unfairly using the talent, labor and resources of Black people to profit anyone else but us. We see it in discriminatory workplace practices; predatory consumer products; cuts to investments in community infrastructure; and much more. 

    We mobilize locally and nationally to increase momentum for changing these rules—ending exploitation and discrimination, and helping our communities build wealth and wellbeing. To succeed, we must change the media: ending portrayals of Black people that undermine our contributions, portray us inaccurately and dehumanize us. We must change the criminal justice system: ending the interruption of our personal and career growth through mass incarceration, and the drain on our communities through excessive ticketing and prison labor.

    CRIMINAL JUSTICE

    Far too many people profit from moving millions of Black people through our criminal justice system—corporations, politicians, prosecutors. Profit is the real crime: the system incentivizes perpetual racism. But to dismantle these profit incentives, we have to rewrite the rules of our media, democracy and economy, too. 

    The media enable criminal justice profiteers: inaccurate, dehumanizing portrayals of Black people in news and entertainment feed the unfounded public demand for targeting Black people. Politicians enable them: consistently blaming society’s problems on Black people distracts us from tackling the real problems. Economic inequality enables them: disinvestment makes sustaining strong communities impossible. Political inequality enables them: outsized campaign contributions lead to bad decisions, instead of smart solutions. 

    MEDIA JUSTICE

    Media is content, and also technology. Media justice means ensuring fairness in the content we see. It’s also about protecting and expanding the ways we make our voices heard, and our rights as both consumers and employees in media industries.

    We are working to create a more diverse, fair and human media landscape, fighting inaccurate and dehumanizing portrayals in news and entertainment that breed hostility toward Black people. We are also ensuring that emerging tech services—and the executives running them—do not replicate historic patterns of racial discrimination in employment, or allow their platforms to be used in service of hate and discrimination. We aim to secure an open and accessible Internet, so we can organize and leverage our voices on every issue.

    POWER & VOICE

    Without a voice, we have no power. Without power, we cannot be free. As Black people, we know we have power when politicians, corporate executives and other decision-makers are nervous about causing us harm, and make decisions that work for the benefit of all. 

    To end racism anywhere, we must keep building our voice and power everywhere. We must build a movement together, strategically. That means challenging laws that limit our freedom to vote, instead of expanding it. It means holding elected officials and corporate leaders accountable, beyond elections. And it means helping Black communities leverage new technologies for supporting our leaders, and making change. We work to strengthen all the ways Black people can be heard, and heeded.

    Our Strategic Initiatives

    10 YEARS OF BUILDING POWER

    Our members, staff, board and allies have made Color Of Change a force to be reckoned with: for corporations, for politicians, for the media. Over the last 10 years, we have focused on winning high-impact campaigns that change the rules affecting Black people’s lives, and create a more human world. This timeline presents several key moments in our journey. Each one has only inspired new possibilities for what we do next.