Under Rashad’s leadership, Color Of Change has developed winning strategies to change both the written and unwritten rules of key sectors of society that affect Black people’s lives: Silicon Valley, Hollywood, Washington, Wall Street and capitol hills around the country.
Most recently, Color Of Change developed critical strategies and a new infrastructure for mobilizing people across the country to hold their local district attorneys accountable—changing both who they are and the practices of their offices. The results include gaining ground on police accountability, ending money bail, and ending other practices driving mass incarceration and racial injustice in the criminal justice system.
Led by Rashad, Color Of Change has also successfully targeted enablers of the destructive right-wing agenda. Among those efforts: forcing changes in corporate practices at PayPal, American Express and others, to end their role in fundraising for white nationalist groups (#NoBloodMoney); forcing system changes at Airbnb and other Silicon Valley corporations, to end the rampant racism exhibited on their platforms; and forcing corporations far and wide to end their participation in programs like the Trump Business Council, which served to mainstream and enable the racist agenda of the current White House (#QuitTheCouncil).
Rashad also led winning campaigns at Color Of Change to: force over 100 corporations to stop funding the secretive, right-wing policy shop ALEC; frame net neutrality as a major civil rights issue, and win the policy fight for a free an open Internet; and end dehumanizing portrayals of Black people in both entertainment and news media, from canceling racist reality TV shows, to forcing Pat Buchanan and Bill O’Reilly off the air, to working with insiders in entertainment to promote Black voices and develop authentic, accurate and humanizing stories concerning race.
Successful Color Of Change strategies and campaigns have been profiled in The New York Times, The Washington Post, Fast Company and The Hollywood Reporter, and on CNN, NPR, PBS and MSNBC. In 2015, Fast Company named Color Of Change the 6th Most Innovative Company in the world, and in 2016, the Stanford Social Innovation Review profiled Color Of Change for its integrated online/offline strategies and for “pursuing the fight for racial justice at Internet speed.” Rashad was also an EBONY Power 100 honoree in 2015.
In addition to the outlets above, Rashad has appeared as a quoted expert, featured interviewee and op-ed author in hundreds of national and local news sources, including ABC, BET, The Root, the LA Times and Huffington Post. He also appears regularly as a keynote speaker and featured panelist at political and community events, conferences and meetings across the country.
Since joining Color Of Change in 2011, Rashad has greatly expanded the scope, voice and impact of the organization: doubling the membership, expanding to four offices (Oakland, New York, Washington, Hollywood), increasing staff tenfold, and exponentially increasing the pathways for everyday people to pursue racial justice, including industry insiders.
Prior to his work at Color Of Change, Rashad served as Senior Director of Media Programs at GLAAD— developing strategies to transform representations of LGBT people in media, and leading large-scale research, messaging alignment and engagement projects focused on changing public perception and advancing acceptance of LGBT people and their families across race, religion and geography. Earlier on, he worked to promote racial justice and voting rights at the Right to Vote Campaign and FairVote.
He is the proud recipient of awards from organizations as varied as ADCOLOR, the United Church of Christ and the Martin Luther King, Jr. Memorial Foundation, and holds an honorary degree from St. Mary’s College of Maryland. Rashad serves on the boards of Demos and the Hazen Foundation. He lives in New York City.